For the past decade, digital marketing has increasingly become an important aspect of the business. It’s no surprise, then, that digital marketing is growing faster than ever before and helping businesses find the success they wouldn’t have previously imagined possible. Here are some of the latest digital marketing trends in 2022 you can look out for to help your business grow.
1) ARTIFICIAL INTELLIGENCE
Marketing automation is the latest digital marketing trend, with artificial intelligence becoming increasingly important. Automation allows for the management of processes that humans normally carry out so businesses can scale their activities and save on costs. Marketing automation is predicted to grow significantly in the next five years, especially with more companies adopting it.
2) VIDEO MARKETING
At the moment, videos are among the most popular content on the Internet, and for a good reason. They have a high conversion rate and are easy to digest. Recent studies have shown that people are more interested in watching videos than reading the same content in text form.
3) SOCIAL MEDIA SHOPPING
People can easily share their thoughts on a certain product with social media. They do this with their friends and connections online. Also, people’s opinions about different products influence other consumers’ decisions and buying habits. As such, companies are currently tapping into a growing trend toward using social media for shopping purposes.
4) LONG-FORM CONTENT
Advertising is becoming a lot more creative and content-based. Whether done through videos, articles, blogs, or online content, it allows companies to share information and engage with their customers more meaningfully. Companies are shifting away from traditional marketing tactics and adopting longer-form content, which will help them stand out in the digital marketing scene and grow their businesses beyond expectations.
5) OMNICHANNEL MARKETING
The increase in Internet access means that more people are on the Internet all the time. Using a variety of channels such as email, mobile devices, and social media will allow businesses to reach out to customers in their preferred format and engage with them accordingly.
6) INFLUENCER MARKETING
With social media, it is easy for people to gain a following. With that following, a person can become an influencer, promoting products and services to their followers. This provides businesses with a newer and more effective marketing strategy they can tap into and use to grow.
7) REAL-TIME ADVERTISING
With the improvement of social media networks, more businesses are leaning toward real-time advertising strategies. Instead of investing in traditional marketing methods such as billboards or television commercials that might take days or weeks to see results, real-time advertising allows businesses to boost their sales within the moment and save on costs.
8)PROGRESSIVE WEB PAGES
In this digital age, people are getting used to viewing web pages in an instant. A website that will take longer than three or four seconds to load will lose the interest of a lot of people. Progressive web pages were created to cater to the growing need for fast-loading web pages. This type of web page loads at the bottom and then displays all its content as it is being downloaded. This allows it to load quickly while maintaining a standard website’s regular aesthetics and functionality.
Rise digital marketing is booming and gaining popularity at an unbelievable rate. Keeping up with the latest trends through the next five years is important if you want to stay on top and keep your business thriving.